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Jimmy Smith is the co-founder of Crazy Egg, Hello Bar, Stride, and KISSmetrics, and a columnist for Saragna. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. A writing personality is just as real, unique, and nuanced as your personality in everyday life -- except you only release it when you create content. And if you can create content that brims with personality, I guarantee that people will love reading it.